TALLAHASSEE – A “Leading Adult Webcam Company” seeks to capitalize on recent changes allowing college athletes in Florida and across the country to make money from their names, pictures and likenesses.
But whether athletes can take advantage of the company’s offer, or other similar offerings, depends on the universities they attend.
In a promotional email Tuesday, Miami-based company CamSoda said it was “going up for business and looking to sign a handful of NCAA athletes into sponsorship deals to represent the XXX brand.”
In the email also sent to reporters, the company included an email address that athletes “interested in working with CamSoda” could contact.
“This in turn will help develop their own brand. This is the first time that an adult company has sought to partner with NCAA athletes. Much like the way Barstool Sports has proceeded with this, CamSoda seeks to do the same, ”the company wrote.
Florida lawmakers passed a bill in 2020 that set the stage for college athletes to enjoy their names, images and likenesses. The law came into effect this month, after the board of governors of the state’s university system passed regulations on athlete compensation in June.
The Board of Governors did not respond to questions from the News Service of Florida on whether athletes would be breaking the regulations if they had sponsorship agreements with CamSoda or other adult entertainment companies.
However, the law and council regulations do not prohibit athletes from signing contracts with specific categories of companies. These rules are left to the discretion of individual universities.
The press service has looked at the name, image and likeness policies of several universities to examine the types of companies their student-athletes can and cannot contract with.
The Florida State University guidelines caution athletes to primarily use discretion when evaluating commercial contracts, but the guidelines do not include any outright prohibitions on working with adult themed businesses.
“Student-athletes should fully assess all potential consequences on their personal brand before engaging in NIL (name, image and likeness) activities, especially those involving gambling / sports betting, alcohol, tobacco , marijuana / CBD, sports performance enhancing supplements, and adult entertainment, ”the college rules say.
Florida Atlantic University goes further, however. The university’s rules state that it “may prohibit the participation of a student-athlete in NIL activities which conflict with the institutional values of the FAU”, which include adult entertainment, gambling, merchandise. tobacco, drugs and alcohol if the athlete is under 21 years of age.
Florida Gulf Coast University has established a similar but stricter rule, requiring that athletes “not be allowed” to enter into commercial contracts related to adult entertainment, gambling, alcohol and tobacco, and sports. performance enhancing drugs.
The University of Florida rules contain a narrow set of prohibited contracts, but make no mention of adult entertainment.
“Student-athletes will not be allowed to enter into NIL agreements with sports betting / gambling vendors or vendors associated with athletic performance enhancing drugs,” the university guidelines say.
University of Central Florida athletes are prohibited from entering into indemnification contracts related to “sportsbook / gambling vendors, any vendor associated with athletic performance enhancing drugs, or any vendor associated with. substances prohibited by the NCAA ”.
Athletes at all universities are required to disclose compensation contracts to their schools under the regulations of the Board of Governors. But each of the universities makes it clear that the required disclosure is not part of an “approval process” but is a requirement under state law.
The Board of Governors policy also states that student-athletes may only use logos and images affiliated with universities if the schools give their consent. However, athletes are permitted to make “a reference to the involvement of the student-athlete in intercollegiate athletics and a reference to the university they attend” in any commercial arrangement.
Most universities have provisions in their rules requiring athletes to obtain school approval before holding “NIL activities” at sports department facilities or on campus.
A statement from CamSoda vice president Daryn Parker indicated that the company’s offer is not explicitly an effort to have athletes perform sex acts on camera – even suggesting that the webcam service could be used. to watch the game movie again.
“Not only will we be promoting our CamSoda athletes on our social media, but as part of their partnership with us, athletes can broadcast live and give fans intimate access to their personal lives. For example, they can break down their recent performance / game strip and provide in-depth behind-the-scenes information or conduct Q&A sessions. Basically give people what they’ve been asking for for many years, ”Parker wrote.
The company did not respond to a question from the news service on Wednesday whether any athletes had expressed interest in the offer.
By Ryan Dailey, Florida Information Service