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Awww, aren’t these young Youtube stars cute!

Eight-year-old Vlad Vashketov and six-year-old Niki Vashketov joined us today with the help of their humorous mother, Victoria Vashketova.

“Vlad and Niki”Is an imaginative, live-action preschool YouTube series featuring the daily comedic antics of two young brothers, starring eight-year-old Vlad Vashketov and six-year-old Niki Vashketov with help from their humorous mother Victoria Vashketova . “Vlad & Niki” has more than 68 million subscribers on its English channel and more than 181 million worldwide with more than 99 billion views in total.

The streamlined content is packed with non-stop adventure, creativity, and loads of fun. Localized on 21 channels and translated into 18 languages, the main preschool learning themes of “Vlad & Niki” include family entertainment, discovery games, home adventures, indoor and outdoor games and entertainment, singing and dance.

Inspiration for the series began when Vlad noticed other children’s antics while watching YouTube and wanted to make his own video. The Vashketov family began recording and uploading videos of the boys during their free time on weekends in their house. As their popularity grew, so did the creativity of families. Each episode is produced with an innovative blend of live action, animation and music to create comedic videos that capture the attention of preschoolers. Their one-year-old brother Christian is often the guest of episodes.

“Vlad & Niki” continues to be well received by critics as well as the public, as the dynamic duo won three more prestigious awards in 2021, including being named “Best Children’s Web Series” by the National Parenting Product Awards. (NAPPA); winning the Shorty Awards for “Best YouTube Campaign from Top Influencers and Celebrities” and the 42nd annual “General Children’s Online Bronze Winner” Telly Awards. These were added to the earlier recognition of the 10th Annual Lovie Awards of the International Academy of Digital Arts & Sciences in the “Outstanding Work Shortlist” category.

The two younger brothers have received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for 50 million subscribers; three Diamond Ruby play buttons for 10 million subscribers; 16 Gold Ruby play buttons for a million subscribers; and 16 Silver Ruby play buttons for 100,000 subscribers.

Vlad is the exuberant, adventurous and competitive older brother who enjoys playing soccer, kickboxing and water sports. A natural performer, Vlad is obsessed with animals, and when he’s not at school he spends his free time dancing and singing hip hop with his favorite performers, including Maroon 5 and Imagine Dragons. Vlad is in his second year and speaks English and Russian.

Niki is the precocious little brother who enjoys traveling, fashion, singing, dancing, painting and being creative. In his spare time he enjoys DIY projects, arts and crafts, cooking and baking – pies are his favorite. Niki is in kindergarten and speaks English and Russian.

Victoria is the fun-loving mother whose lively personality is essential to the storytelling of “Vlad & Niki”. The mother of three started her career as a competitive gymnast in Russia. She had the reputation of being the lively and expressive gymnast showcasing her exuberant personality during competition.

The “Vlad & Niki” video streaming property is created, written and produced by Sergey, the father of the boys, and his wife Victoria. Before gaining worldwide viral attention, Sergey was a successful salesperson and applied his skills to help create a global brand that includes international licensing agreements and brand integration.

Vlad & Niki toys and playsets created by Zuru Toys and Playmates Toys are available at retailers such as Target, Walmart, Amazon and Smyths in Europe this summer. Fans can get totally immersive with “Vlad & Niki” on their website where consumers will be able to watch videos, play games and purchase exclusive merchandise, including clothing, accessories, drinks and household items.

Vlad and Niki encourage preschoolers to learn and engage in exciting adventures with mobile app games for Android and IOS. Their games, which have over 46 million downloads since 2020, include: “Vlad & Niki Educational Games” (AppQuix); “Vlad & Niki Run” (Neptun Digital); “Vlad & Niki 12 Locks” (RUD Present); “Vlad & Niki Supermarket” (Hippo Kids Games); “Vlad & Niki Smart Games (AppQuix); Vlad & Niki: World (Azon Games); and Vlad & Niki Monster Truck (Hippo Kids Games) feature music, fun animations, entertaining challenges, and adorable characters and are available through Google Play and the Apple Store.

Hailing from Moscow, Russia, to Thailand, the family now resides in Dubai, United Arab Emirates and Florida, United States.

About “Vlad and Niki”

“Vlad & Niki” is the global preschool phenomenon and top rated boy’s channel on YouTube featuring the imaginative personalities and antics of brothers Vlad and Niki, who are featured in fun and crazy nonstop adventures. Since its launch on YouTube in 2018, the “Vlad & Niki” has attracted over 181 million subscribers worldwide, over 68 million subscribers to their English channel and over 99 billion views, with an average of five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative blend of live action, animation and music to create comedic videos for the preschool demographic. “Vlad & Niki” is run by co-founders Sergey and Victoria Vashketov, parents of global superstars of kidfluencers Vlad and Niki.

For more information, visit “Vlad & Niki” on YouTube at

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About Louis Foulds

Louis Foulds

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